Launch Studio — 1 February Spot Left
Don't
Don't
Be Boring.
Be Boring.
Trusted by Builders
Trusted by Builders
SOFTWARE IS A COMMODITY
SOFTWARE IS A COMMODITY
SOFTWARE IS A COMMODITY
SOFTWARE IS A COMMODITY
More software will ship in the next five years than the last fifty combined.
The barrier to creating software has collapsed in ways that would have seemed impossible just a few years ago. What once took ten person teams months can now be built by three engineers in a few days. This is incredible for innovation. It's also terrifying for differentiation.
More software will ship in the next five years than the last fifty combined.
The barrier to creating software has collapsed in ways that would have seemed impossible just a few years ago. What once took ten person teams months can now be built by three engineers in a few days. This is incredible for innovation. It's also terrifying for differentiation.
More software will ship in the next five years than the last fifty combined.
The barrier to creating software has collapsed in ways that would have seemed impossible just a few years ago. What once took ten person teams months can now be built by three engineers in a few days. This is incredible for innovation. It's also terrifying for differentiation.
More software will ship in the next five years than the last fifty combined.
The barrier to creating software has collapsed in ways that would have seemed impossible just a few years ago. What once took ten person teams months can now be built by three engineers in a few days. This is incredible for innovation. It's also terrifying for differentiation.
YOU HAVE TO EARN ATTENTION
YOU HAVE TO EARN ATTENTION
YOU HAVE TO EARN ATTENTION
YOU HAVE TO EARN ATTENTION
Every piece of content you create is competing against the infinite scroll
Big media budgets can help, but there's a massive difference between someone seeing your ad and caring enough to buy your product. While it's technically true that attention spans are shorter than they used to be, it's more accurate to say we've become more efficient at spending our time – why watch the ad on TV when you get more dopamine from scrolling TikTok on your phone?
Winning the attention game can make every dollar you spend 10x more effective, and if you don't have a big budget, your only choice is to earn it.
Every piece of content you create is competing against the infinite scroll
Big media budgets can help, but there's a massive difference between someone seeing your ad and caring enough to buy your product. While it's technically true that attention spans are shorter than they used to be, it's more accurate to say we've become more efficient at spending our time – why watch the ad on TV when you get more dopamine from scrolling TikTok on your phone?
Winning the attention game can make every dollar you spend 10x more effective, and if you don't have a big budget, your only choice is to earn it.
All content that you create is competing against the infinite scroll
Big media budgets can help, but there's a massive difference between someone seeing your ad and caring enough to buy your product. While it's technically true that attention spans are shorter than they used to be, it's more accurate to say we've become more efficient at spending our time – why watch the ad on TV when you get more dopamine from scrolling TikTok on your phone?
Winning the attention game can make every dollar you spend 10x more effective, and if you don't have a big budget, your only choice is to earn it.
SIMPLIFY OR DIE
SIMPLIFY OR DIE
SIMPLIFY OR DIE
SIMPLIFY OR DIE
Even if your product is capable of doing everything for everybody, your marketing can’t.
This is counterintuitive for founders – you understand every technical nuance, every edge case, and every competitive advantage. Your instinct is to explain all of it. But complexity only resonates with people who are already searching for exactly what you built. It won't reach new people or generate new demand. Apple didn’t explain why their GUI was superior to PC’s command-line DOS – they said “think different.”
Even if your product is capable of doing everything for everybody, your marketing can’t.
This is counterintuitive for founders – you understand every technical nuance, every edge case, and every competitive advantage. Your instinct is to explain all of it. But complexity only resonates with people who are already searching for exactly what you built. It won't reach new people or generate new demand. Apple didn’t explain why their GUI was superior to PC’s command-line DOS – they said “think different.”
Even if your product is capable of doing everything for everybody, your marketing can’t.
This is counterintuitive for founders – you understand every technical nuance, every edge case, and every competitive advantage. Your instinct is to explain all of it. But complexity only resonates with people who are already searching for exactly what you built. It won't reach new people or generate new demand. Apple didn’t explain why their GUI was superior to PC’s command-line DOS – they said “think different.”
SWING FOR HOMERUNS
SWING FOR HOMERUNS
SWING FOR HOMERUNS
SWING FOR HOMERUNS
Marketing tactics can be sorted into two buckets: floor raisers and ceiling raisers.
Floor raisers deliver linear revenue growth. Things like improving the CTR on your landing page or optimizing abandoned cart flows. Floor raisers are important, but there are diminishing marginal returns to the time and money you invest in them.
Ceiling raisers are different. They give you a chance at the crash your site but still manage to double your user base overnight growth that we all dream about. A cinematic launch video or a clever influencer partnership the algorithm serves to millions.
And while swinging for the fences can lead to some strikeouts, in the age of power law returns – you can't afford to bunt.
Marketing tactics can be sorted into two buckets: floor raisers and ceiling raisers.
Floor raisers deliver linear revenue growth. Things like improving the CTR on your landing page or optimizing abandoned cart flows. Floor raisers are important, but there are diminishing marginal returns to the time and money you invest in them.
Ceiling raisers are different. They give you a chance at the crash your site but still manage to double your user base overnight growth that we all dream about. A cinematic launch video or a clever influencer partnership the algorithm serves to millions.
And while swinging for the fences can lead to some strikeouts, in the age of power law returns – you can't afford to bunt.
Marketing tactics can be sorted into two buckets: floor raisers and ceiling raisers.
Floor raisers deliver linear revenue growth. Things like improving the CTR on your landing page or optimizing abandoned cart flows. Floor raisers are important, but there are diminishing marginal returns to the time and money you invest in them.
Ceiling raisers are different. They give you a chance at the crash your site but still manage to double your user base overnight growth that we all dream about. A cinematic launch video or a clever influencer partnership the algorithm serves to millions.
And while swinging for the fences can lead to some strikeouts, in the age of power law returns – you can't afford to bunt.
GTM Strategy
GTM Strategy
Video Production
Production
Animation
Animation
AI Video
Media Buying
Media Buying
Influencers
Influencers
Web Design
CRO