Trash Marketing

Propel

Year

2024

Year

Content Creation

In the realm of fitness and self-care, there are a lot of barriers to entry ranging from expense to time to gymtimidation. Individuals often reach a plateau when they become skeptical of the benefits, experience burnout from their efforts, or feel isolated from their community. We recognized the need to address these barriers, re-educate, champion, and personally connect with communities.

Create

To honor the exceptional talent that Michael B. Jordan brought to the campaign and to execute our creative vision with precision, we partnered with Nabil Elderkin to direct the hero spot. To foster an intimate connection between MBJ and our audience and to underscore the campaign’s message of accessibility, we opted to shoot on film.

Distribute

Worked with an inter-agency team that amplified the campaign via strategic content development, targeted promotions, and key partnerships across the US. This comprehensive effort led to a 10% increase in brand affinity within vital growth cohorts, demonstrating the profound impact of the Propel Your City Project.

Measure

The campaign generated 8 billion earned media impressions and over 1M social interactions.

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Elevated Sonos cutting-edge technology into the realm of high fashion and self-expression.

Content Creation