Sonos

Year
2024
Year
Content Creation

Introduced Sonos’ first headphones, Sonos Ace, to a fresh, refined, and diverse audience, positioning the brand and its product as essential for a generation that demands top-tier sound and style.

Create

We created a hero TV spot featuring actress, singer, and model Suki Waterhouse that elevated Sonos Ace to the realm of high fashion, with meticulously designed visuals harmonizing with Suki’s track “My Fun.” We also worked with Universe out of Amsterdam to incorporate CGI, creating photorealistic models of iconic landmarks like Big Ben and the Statue of Liberty. This innovative approach generated buzz and shareability, providing a visually stunning introduction to Sonos Ace for a global audience.

Distribute

We orchestrated a comprehensive global 360 campaign centered around the hero TV spot. The campaign was further supported by an OOH campaign in major cities and audio spots to compliment the visual elements for global distribution, ensuring the premium sound experience was conveyed across all media.

Measure

Our hybrid model allowed us to craft the Sonos Ace story with unmatched speed, and we developed and produced the campaign at a pace that would have been impossible within traditional agency structures.
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Propel
Helped highlight how Propel & Michael B Jordan are creating equitable and inclusive fitness access for every community.
Content Creation
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