Our content focuses on 3 things; the quality of the product, how to use spicy olive oil, and heritage. Olio Piccante (spicy olive oil) is a very common offering on tables in Italy, and even though Americans have been inspired by Italian cuisine for centuries, Olio Picante hasn't made the trip across the Atlantic. Spicy Virgin aims to change that, and to capture attention online, we are taking aim at a successful but less traditional pizza topping -- hot honey. By picking a fight with hot honey, we are able to show audiences how Italians actually use spicy olive oil!

Since working with Spicy Virgin, the brand has seen a 178% increase in order volume through its e-commerce store. Through the implementation of a custom built CRM we are helping Spicy Virgin track in-store conversions in the 60+ independent retailers they have landed in over the past two months.