Hope Hydration

Services: Content
Industry: Sustainability, Adtech
Timeline

Hope Hydration puts premium water refill stations in airports, stadiums and events across the US, and pays for them with the 55-inch screen built into each one. Venues host the stations at no cost, brands pay to be on the screen, and everyone walking past gets better free water. We made the brand film that sells the model to all three.

Brand film

Hope Hydration's 30-second brand film, made for the people at the tap and the brands on the screen.

Free water usually means a drinking fountain, and most people walk straight past one. So we filmed the HydroStation like a flagship device launch, set it down in the stadiums, airports and events it was built for, and let the second half make the case to the brands that pay for it.