Loopini

Loopini

Services
Launch
Industry
Food and beverage, CPG

Loopini makes high-protein frozen pizza with an ancient superfood crust and Italian ingredients. We made the film that launched it at Whole Foods.

Launch film

A dinner party in the frozen aisle, for the pizza with 50 grams of protein.

Frozen pizza is what you eat when nobody's watching. For Loopini's arrival at Whole Foods, we threw a dinner party in the middle of the frozen aisle, white tablecloth and all, and let the guests react to the box: 50 grams of protein, more than a protein shake.

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