PiLogic
We rebranded PiLogic, designed and built pilogic.ai and run its social around one idea: when there's a satellite on the line, the answer has to be exact.
Everyone in AI is selling confidence right now, and the engineers PiLogic sells to have learned to tune it out. They've watched chatbots make things up with a straight face. PiLogic's own line puts the difference plainly: generative AI predicts a plausible answer, and Exact AI computes the correct one.
So everything we made had to feel as exact as the math, for two very different readers: the engineers who'll check the work, and the investors who need to get it in a few seconds.
Brand
For the identity we looked to the view from orbit: dark skies, a thin bright horizon, and instrument readouts glowing on black. We kept the cone from PiLogic's earlier logo, redrew it as a thin outline in a new five-color gradient, and set the wordmark in Orbitron. Every card on the site sits on its own rendered planet horizon, so the whole thing feels like it's happening in space.
The palette lives in the night sky. A near-black ground and a warm white carry almost everything, and the brand's spectrum only ever shows up as thin lines, the way a readout glows on a dark screen. Mars red is saved for alerts and blue means live, so color always means something.
Orbitron, the wide space-age face from the wordmark, is saved for the biggest statements. Public Sans does the explaining, and Space Mono handles the data.
The brand book is written for people and for AI. The team can open and share it as a live page, and anyone at PiLogic can connect their agents to the repository behind it. Its rules were earned: most of them record a call the client made or a mistake that shipped once, so nobody, human or agent, makes it twice.
Website
PiLogic's site has two readers. Investors need to see a serious company in a few seconds, and engineers who know Bayesian networks need to see enough to want the papers. The company page's timeline does both: thirty years of work on one line, with the full story a hover away.
Every AI company says its answers are right, so PiLogic shows its work. Each model gets its own page, built around one figure that shows it working on a simulated run, and the research links out to wherever each paper was published, so anyone can check the math at the source.
“Trash made some very hard math feel simple. Between the brand, the site and the posts they run every week, people know what PiLogic does before I walk into the room.”
Social content
We're still running PiLogic's LinkedIn and X week to week, turning awards, partner work and research into posts that explain Exact AI to people outside the field.