Man Cereal
Man Cereal makes a high-protein cereal with creatine in it, for men who train and wrote cereal off years ago, and it shares the aisle with brands whose budgets dwarf its own. We write and produce its influencer films, each one scripted for a single creator in a format their audience already watches.
Unexpected Edit
Any pitch about ingredients or macros would get scrolled straight past, so we made an ad that doesn't mention Man Cereal for its first 61 seconds. It borrows the unexpected edit, a TikTok format that builds a familiar story and then flips it, and we wrote the script for a creator whose aggressive delivery and audience already matched Man Cereal's buyer.
We treated the launch as a system. The film was seeded with niche influencers, and the launch post carried a public promise to send an influencer to Diamond Gym if it hit its engagement target.
Cornflakes
Every creator integration we write has to be entertaining, and it has to be native to the creator's own content. In May we followed the launch film with a second one, built on a question: could corn flakes be causing population collapse? The answer is a history lesson on what they were invented to suppress.
“The Trash team deeply understands culture and how to leverage it to drive real growth for a brand. Truly a rare blend.”
